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This site was created by and for Alan B. Lefcourt, a freelance advertising copywriter in San Diego County, California. Its sole purpose is to promote his freelance copywriting business to clients and ad agencies throughout the English-speaking world, but most particularly in Southern California and Seattle, Washington, where he has served many clients successfully over the course of his career as a freelance writer and as a staff writer as well. Al Lefcourt has experience working in-house, at advertising agencies and under contract as a freelancer. He has won many advertising awards for copywriting in many different mediums, and for clients in many different industries.
Those diverse industries include consumer electronics, wireless communications, the financial sector (banks, insurance companies and investment firms), luxury travel and destinations, healthcare, retail (store, catalog, and e-commerce - also known as e-tail or e-retail), software, high-tech business services and more.
The samples of his copy writing you will find on this site include copy for websites, copy for email campaigns, copy for catalogs, copy for direct mail pieces, scripts for flash demos, and copy for collateral materials of every sort, both direct to consumer - also called business to consumer (B2C) - and business to business (B2B).
As an advertising writer who works in many different media, Al Lefcourt has studied and mastered the many different styles and techniques of writing practiced in marketing writing today. These marketing copywriting skills include scriptwriting, SEO writing and SEM writing, catalog writing, print ad writing - including full Free-Standing Inserts (FSI), email writing, and direct response marketing writing, all of which require a different set of writing skills.
Al also has experience in custom publishing, copywriting for radio spots, copywriting for television spots, public relations writing, and writing magazine articles for trade publications.
In addition, he is skilled at branding and positioning new products, services and businesses, and at concepting major new advertising campaigns.
He has a reputation for being fast, accurate, creative, and offering reasonable rates. See what his clients have to say about him, then call him to discuss your next writing assignment.
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