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| Al Lefcourt | Advertising Copywriter |
| al@lefcourt.com | 760-579-3948 |
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3274 Buena Hills Dr., Oceanside San Diego County, CA 92056 |
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Major Brand Experience • Major Chops • All Media |
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Freelance Copywriter Seattle, WA and San Diego, CA As a creative professional with advanced expertise in direct response, custom publishing, collateral, scripting and all aspects of print and Internet marketing, I've won market share (and awards) for major brands in many categories. I can do the same for you. Click here to view some of my recent freelance copywriting samples. |
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Creative Highlights (i.e. Practiced Skills I Bring With Me)
• Published two national software pubs, with circs of 90k and 1.5mm. Responsible for content, timelines, freelance and in-house production, holding fast to a $4 million annual budget. • Created and edited an EFFIE award-winning kids' club loyalty program for Adidas. • Developed a new concept in bank merchandising: in-branch "magalogs" for KeyCorp. • Transitioned a print-based agency creative department into a fully integrated traditional and Web-based marketing group. • Managed a creative department of six employees. • Accustomed to handling multiple projects simultaneously. • Created, enforced and adhered to corporate style guides. • Won ADDYs (as recently as 2009), ECHOs, and one Silver EFFIE (Adidas). • Work successfully with personnel at all levels, production to C-Suite. • Scripted and co-directed Web demos for GE, Qualcomm and others. • Never miss a deadline. |
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Writing and Editing Expertise Custom Publishing Demo Scripts Heavily Versioned CRM Banner Ads |
Print Advertising Direct Mail/Direct Response In-Store POP Materials Newsletters/eNewsletters Email Campaigns |
Landing Pages Marketing Collateral SEO Research and Writing Branding Website Sales Funnels |
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