| Al Lefcourt | Advertising Copywriter |
PORTFOLIO
These are freelance assignments, except where noted.
Please let me know if you'd like to see the full print portfolio.
| Selected Samples (more below): |
Sony | REI | Adidas | General Electric | ProFlowers | Microsoft | The Sahara Las Vegas | Holland America Line | Pathway Genomics |
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PLUS: 2010 articles in the San Diego Union-Tribune |
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TriNet Currently doing a lot of work for TriNet, a major HR outsourcing company. Samples here include wraps for Fortune magazine, a series of three themed B2B postcards, a product datasheet, and their monthly Executive Insider eNewsletter, which I revived for them and now serve as Managing Editor. See my TriNet samples. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx |
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First Financial Services Website Wrote full copy for this entire website, many pages deep. Read a few pages from this site. Go to the First Financial website. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx |
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FICO: Website The year's top performers at FICO were rewarded with a spectacular trip to Peninsula Papagayo in Costa Rica. This website introduced the trip. The Activity Planner and Packing Guide got them ready to go. Event produced by my client GTR Events. Go to website. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx |
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FICO: Activity Planner & Packing Guide
xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx See inside. See the Welcome Letter that greeted the FICO Honorees. See the materials for last year's trip to the One&Only Ocean Club in The Bahamas. |
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Grainger Industrial Supply: SEO Research & Writing I was part of a team of a dozen writers around the country working to analyze SEO keywords for the Grainger online catalog and apply the findings to writing new product blurbs. Grainger is now at or near the top of search results for most of their products. Go to website. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx |
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General Electric Green LED technology that is changing the way we illuminate our environments. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx See inside the full General Electric brochure See my other award-winning work for General Electric. |
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Sony A free-standing insert (FSI) you'll find in my print portfolio. Have done a few of these, among other projects for Sony. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx See more of my Sony samples. |
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Qualcomm A short video about a Qualcomm event. My on-screen text. Produced by Groovy Like a Movie. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Watch the Qualcomm video now. |
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Websense A series of web demos. My script Produced by Groovy Like a Movie. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx View the full Websense video. |
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NeuStar Webmetrics A series of rotating (looping) banner ads. Design by eFactor Media. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Click to enlarge the grey NeuStar banner ads (left) Click to enlarge the blue NeuStar banner ads (right) |
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General Electric
What if the light bulb of the future wasn't a bulb at all? My script. Video by the wizards at eFactorMedia. 2009 San Diego ADDY Award Winner Click to watch my General Electric Web Demo Watch another web demo I wrote for GE |
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The Milburn Group
Interior designer showbook. Wrote this for eFactor Media. 2009 San Diego ADDY Award Winner See inside the Milburn Group brochure |
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Gift of Beauty Refresh Newsletter For Modern Solution: Two years worth of monthly promo mailers and emails for cosmetic surgeons. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx See a selection of Gift of Beauty eNewsletters. |
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Pathway Genomics Website xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Look closer at the Pathway Genomics Website |
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Bear Creek Web Complete Website xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Take a closer look at the Bear Creek Web site Go to the live Bear Creek website |
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REI
Among my projects for REI were these catalog spreads. Click below to see inside. See more REI copywriting samples. |
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ProFlowers.com
Landing pages, banner ads, emails, print catalogs, print ads. Enlarge this landing page See more ProFlowers samples |
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eFactor Media
Complete Website xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Look closer at this eFactor Media landing page See more eFactorMedia copywriting samples |
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Sahara Las Vegas Landing Page
Did the Sahara with my friends at Geary Interactive. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Enlarge |
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Sahara Las Vegas Reservations Funnel including room and entertainment descriptions xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Enlarge |
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HBT Insurance Website
Complete Website. Did this with my friends at Bear Creek Web. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Read this HBT Insurance home page Go to the live HBT Insurance web site |
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Microsoft Streets & Trips 2007 Complete Product Section. Did this with my friends at Avenue A/Razorish. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Make this Microsoft Streets & Trips Landing Page large enough to read |
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Investools.com
Complete new-visitor website. Did this with my friends at Avenue A/Razorfish. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Take a closer look at this Investools.com Landing Page |
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Adidas Sports Club for Kids
EFFIE award winning continuity campaign Did Adidas at Vestcom Northwest. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Enlarge the image of this award-winning Adidas ad campaign Download the Adidas Case Study for this campaign View the EFFIE Award page for this campaign |
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Envision Accounting Software Complete Website xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Look closer at this Envision Landing Page Go to the live Envision website |
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Holland America Line
website for travel agents Did Holland America at Vestcom Northwest. xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Enlarge the image of this Holland America Line Website |
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Holland America Line
consumer e-mail blast xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Enlarge the image of this Holland America Line Email |
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Modern Solution
Invision e-newsletter for LASIK Ambassador CRM Marketing Program xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Take a closer look at this Invision Email Download a print version of the Invision Newsletter Download a print ad promoting the LASIK Ambassador program |
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HouseValues.com
A series of postcards to real estate agents (my design!) Click on each image to enlarge it Did HouseValues.com at Vestcom Northwest. |
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CheckFree print ad
xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Enlarge this CheckFree Print Ad Sorry for the poor quality on this one. Contact me to see the original! Did CheckFree at SBC Advertising. |
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First Interstate Bank print ad for college students
xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxx xxx xxx Enlarge this First Interstate Bank Print Ad Sorry for the poor quality on this one, too. Contact me to see the original! (Also my design!) |
